Catering Magazine Rebrands to Catering, Foodservice & Events — What It Means for the Industry

Catering is No Longer Just Catering

Catering Magazine — one of the biggest trade publications in the U.S. — has officially rebranded to Catering, Foodservice & Events (CFE). Sounds like a cosmetic change? Not at all. It’s a signal that the line between catering, foodservice, and event management is blurring.

For years, the magazine reached foodservice professionals well beyond traditional catering. COVID-19 accelerated the trend — in 2020, their digital subscriber base jumped from 25,000 to over 60,000. New readers came from restaurants, catering companies, and the broader events industry.

Why This Matters for the Polish Market

We’re seeing the same trend in Poland. Event catering is no longer just about serving food at a wedding. It’s about:

• **Bar service** at corporate events and trade shows
• **Food trucks and culinary concepts** at festivals
• **Full-service solutions** — food, drinks, décor, logistics

CFE understands that modern catering is an ecosystem. A company serving drinks at an event needs to know about food trends, logistics, and guest experience.

What Fiora Wines Does Differently

At Fiora Wines, we’ve been operating at the intersection of these three worlds for years. We’re not a typical catering company — we’re a bar and event service that combines:

• **In-house Aperol Spritz production** (yes, our own — not the Aperol brand)
• **Mango Spritz** — a signature product, unique in Poland
• **Draft beer, cocktails, full bar service**
• **Partnership with Służewiec Racecourse** — event service at horse racing

Trends Shaping the Industry

CFE highlights several directions that we’re seeing on the Polish market:

1. Personalized service — guests want more than coffee and tea. They want signature cocktails, local products, interaction with the bartender.

2. Technology in catering — mobile ordering, interactive menus, cashless payments.

3. Sustainable catering — reducing food waste, local sourcing, seasonality.

4. Multilingual and multicultural events — international events demand flexibility.

All of this aligns with our philosophy. We don’t just serve „food and drinks” — we create an experience.

Summary: The Industry is Growing, and We’re Growing With It

Catering Magazine’s rebrand confirms what we feel every day: catering, foodservice, and events are one organism. Those who understand this will win.

If you’re organizing a corporate event, trade show, festival, or horse racing event — you need a partner who handles more than just catering. You need someone who knows drinks, trends, and logistics.

Fiora Wines — premium bar and event service.

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Meta description: Catering Magazine rebrands to CFE — what it means for the catering and events industry in Poland. Fiora Wines comments on the trends.