The States That Drink the Most Wine in America (2025) — What It Means for Events

Every year, Silicon Valley Bank releases its State of the U.S. Wine Industry Report — and the 2026 edition predicts the business will keep declining before returning to pre-Covid levels. But beyond the numbers lies a fascinating story: where Americans drink the most wine and what it means for event organizers everywhere.

Which States Lead in Wine Consumption?

According to the latest data, the top wine-consuming states include:

• **California** — no surprise here, the heart of American winemaking
• **New York** — Finger Lakes and Long Island are gaining serious momentum
• **Oregon** — Willamette Valley Pinot Noir is world-class
• **Washington State** — Yakima Valley and Walla Walla are hidden gems
• **Colorado** — a sleeper hit with a growing wine culture

But the story doesn’t end there. States like Texas and Florida are quickly catching up. Their local wineries are earning recognition, and consumers are increasingly eager to explore wines from less obvious regions.

What This Means for the Event Industry

The trend is clear: people want to drink wine, but not just any wine. Growing consumer awareness means:

1. Corporate events should feature local, artisan wines — not just mass-market brands

2. Drink selection is now a branding element — guests notice quality

3. Cocktail menus at events increasingly blend wine with spirits

4. Cost savings — local wines can be cheaper than imports while still impressing

How to Leverage This Trend at Your Event

Planning a corporate event, fair, or outdoor party? Put wine-based cocktails front and center. Here are some ideas:

• **Aperol Spritz** — the timeless classic that never gets old (and we make our own version!)
• **Mango Spritz** — our signature product, one of a kind in Poland. Fresh mango + spritz base = the hit of the season
• **Sparkling wine cocktail** — prosecco with seasonal fruits, perfect for outdoor events
• **Event sangria** — big pitchers, seasonal fruits, zero pretension

The key is matching the offer to your audience. At horse racing events at Służewiec Racecourse, we go with elegant spritzes. At fairs — sangria in big pitchers. At corporate events — wine tastings paired with appetizers.

Conclusion

The U.S. wine market is undergoing a transformation — consumers are seeking quality, locality, and authenticity. The same applies to Polish events. It’s no longer enough to serve „supermarket wine in a carafe.” People want an experience, and wine (and cocktails based on it) is a great way to deliver that.

If you’re planning an event and want guests to remember your bar — reach out. We’ll help you curate a menu that makes an impression.

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